Coming from a family of renowned musicians and media figures, it's no wonder I decided to pursue a career in the creative fields. My dad, Carlos Martínez "Coamito"(RIP) is well remembered for his comedy works in the 70's and 80's Puerto Rican TV Shows like "Esto No Tiene Nombre", "Jaja Jiji Jojo con Agrelot", "El Show de Tommy" y "El Show del Mediodía" and also, as the musical director of the Orquesta Panamericana. My mom, Diana Peña, was a professional singer and vocalist, part of the renowned Peña family from Humacao. I was introduced to my first love, the piano, from age 5 to the present.

 

After graduating from the Escuela Libre de Música with honors, I was accepted at the Puerto Rico Music Conservatory where I completed a Bachelor's Degree in Music Educaction (Magna Cum Laude). Meanwhile, I began performing with small bands at churches and parties. When I was about to graduate, I got a call to audition for Latin Grammy winner and Grammy nominee Gilberto Santa Rosa. In 2010, a week after earning my Bachelor's Degree, I began touring with his band as a pianist and keyboardist, visiting the following countries on tour: Spain, Italy, Belgium, Netherlands, Panama, Venezuela, Peru, Uruguay, Chile, Costa Rica, Colombia, Ecuador, Mexico, Guatemala, Dominican Republic and the US. An adventure indeed.

 

After a year of non-stop touring, I became interested in learning more about advertising, marketing and artist management so I enrolled in the Entertainment Business program at Full Sail University, obtaining my Master's Degree (Magna Cum Laude). Meanwhile, I kept working as a freelance piano teacher and musician. This led to new opportunities and worked with other artists of the salsa (tropical) genre such as Victor Manuelle -touring to Peru, Colombia and Venezuela-, N'Klabe -touring in Mexico-, Tito Nieves, Johnny Rivera and Willie Colón. 

 

I wanted to help and develop new talents, so I co-founded Sonovibe Records in Los Angeles, CA and San Juan, PR. Thanks to Sonovibe, I worked with latin alternative and electronic artists from Puerto Rico, Brazil and USA such as Club America, Lectrophonik, Moreira, Discuss, IM Tercero and Vivanativa. The journey brought me into the advertising industry, where I began working as a Digital Content Development and Copywriter for Clever Media, Lopito, Ileana & Howie and Sajo//McCann (formerly SGA) in San Juan, Puerto Rico.

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Then the 2020 pandemic hit, just when I was starting my second business called Elite Music Group. It was a blessing in disguise to serve small businesses in keeping their social media presence active, teaching piano online and doing piano and synth recordings from home. My greatest achievement during that time was the creation and development of Sparkof Magazine, a monthly publication dedicated to the Music and Entertainment Industry, highlighting the giants and success stories, as well as news and relevant content for newcomers to learn from.

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Today, my main goal in the industry is to grow and create amazing and memorable work that will connect with the audience. To be of service to others, improve myself and inspire my colleagues to be better as well.